A working profile helps communicate a product - service or endeavor to others in an appropriate and marketable manner.
Many people have exciting products and services but lack promotion ability and business savvy. Specific tools, techniques and methods maximize business potential; business coaching is about enabling, not creating dependency.
My Offer
1. An initial consultation - by phone (skype) or in person if we are able to meet. This consultation defines parameters for product, business or brand development, or helps identify effective marketing of an existing product in current or new markets. By an agreed upon time, we submit a Marketing and Communications questionnaire-worksheet specific to our dialogue which covers points discussed and further questions -to be completed and returned for the second session.
2. We go over the worksheet discussing actions which may include product or service branding, marketing strategy, research or business implementation (legal, budgetary). Action points will outline the next steps for an independent start. Alternatively, further business development can be provided including business implementation to overall management; creating a visual identity, on-going marketing, research and development, budgeting, promotion and so forth.
3. This service provides a Marketing and Communications Document of action points and future plans, a clearer understanding of branding and marketing strategy. For well defined brands, a better grasp of market and communications strategy and necessary actions to bring product, business or service to market.
Paul Halpern, Science Writer and author of Collider: The Search for the World's Smallest Particles http://phalpern.com
“String's Branding and Branding Intuition Worksheet enables you to identify the crucial branding and marketing points of your business, and helps you to clarify and achieve your goals and targets. This is an immensely useful tool for all businesses, from individuals to large companies.”
“I had little knowledge of branding when I put my first website up some years ago. Cheryl's natural ability to see branding and networking not just as a necessity in the internet age but as a positive marketing philosophy has helped me enormously to change the way I'm perceived and has resulted in a vast increase in my artist profile.”
Tony Lowe, Musician http://www.tonylowe.com
* Confidentiality agreement provided if requested.
